Moira Somers, Author at Knudge

About Moira Somers

I am a psychologist, professor, author and executive coach based in Winnipeg, Manitoba. My work is divided between direct client services, on the one hand, and consulting to business and financial services, on the other. At Knudge I lead Behavioral Strategy.

Overcoming the Status Quo Bias with the Fresh Start Effect

Here at Knudge, we’ve noticed that some of our new members take a long time to start assigning nudges to their clients. Behavioral economics research tells us why. One of the biggest barriers to behavior change is the Status Quo Bias: the tendency to stick to whatever path we’re on, even when we are [...]

By Moira Somers|2022-09-20T14:55:06+00:00July 21st, 2022|Client Relationship Management, Wealth Management, Why now|

Dealing Procrastination a Body Blow

Long ago, I wrote my doctoral dissertation on procrastination. (I completed it in record time, too, thank you very much!) As you might imagine, I encountered a few logistical problems while studying procrastinators. After all, these were people with personality traits such as low conscientiousness and a tendency towards impulsivity. Just getting them to [...]

By Moira Somers|2021-11-29T21:23:25+00:00October 13th, 2021|Client Relationship Management|