For this equity comp advisor, Knudge is his daily driver for client communication.
When TJ van Gerven reaches out to clients, most often, he does it with a nudge.
The Boston-based advisor serves millennials receiving equity comp and kicks off the relationship with a nudge to upload their docs into the Right Capital vault. As he works through the initial planning process – in his case, this is a monthly meeting for the first quarter – he will send a follow-up Loom video embedded in a nudge.
Once the relationship is in flight, TJ sends a variety of nudges to keep it running smoothly.
“I try to use it for everything now,” he said. “[Especially] because it integrates with Wealthbox for notes.”
On a quarterly basis, clients receive informational nudges (these are nudges that send just one notification) to invite them to schedule a […]
Dave Connolly, CEO and Co-Founder of Knudge, and Dr. Moira Summers, Financial Psychologist, Executive Coach and Behavioral Strategist at Knudge join host Matt Reiner on the latest episode of Bridging The Gap.
We explore procrastination, three steps of implementation for your clients, the shared responsibility of implementation, what works and what doesn’t work when it comes to helping your clients reach financial goals, and more.
We also dive into a conversation about how simple reminders from you as the advisor can have a huge impact on your clients’ financial journey.
Bridging the Gap is a financial podcast hosted by CEO Matt Reiner focused on bringing together leaders from the finance and the technology industries to focus on innovating the financial services industry.
Here at Knudge, we’ve noticed that some of our new members take a long time to start assigning nudges to their clients. Behavioral economics research tells us why.
One of the biggest barriers to behavior change is the Status Quo Bias: the tendency to stick to whatever path we’re on, even when we are convinced that better things await us on a different path. It’s the psychological version of physics’ inertia. It keeps us right where we are because switching to something new and better is just so much more… effortful at the beginning.
If you’re like most Knudge users, you signed up with Knudge for one or more of the following excellent reasons:
You want to make it easier for your clients to remember and complete their To Do list.
At Knudge, we’re focused on changing behavior. We want to help your clients change their behavior and help them get things done to optimize for better outcomes. But, to start, we need to help you change your behavior.
We get it. We know this type of change can be uncomfortable.
Here are some of the concerns that have come up in discussion with other advisors:
I have a ton of other more pressing things I need to do before I can devote time to Knudge.
I’m worried that my clients will receive more emails or text messages than they are accustomed to.
I’m concerned the reminders Knudge sends are less personal than the communications I’m accustomed to sending.
I’m worried that my clients won’t understand how to engage with the tool.
I have to figure out how to be proficient with Knudge […]