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So far knudge has created 13 blog entries.

Introducing See Lee

As we continue to work to get Knudge to market, we’re also working to ensure we deliver best in class customer support. I wanted to take a minute to introduce you to one of our newest team members, See Lee who will be leading our customer success efforts. See is an accomplished Product Leader with experience [...]

By |2020-02-27T14:02:23+00:00February 26th, 2020|Product Update, Uncategorized|

Product Update January 2020

We're making great progress on the product and on building out our team.  Our plan is for a public release this spring. What’s new with product development? The short answer is, a lot. Three specific milestones that we're excited about: You are now able to create and send recurring nudges. Nudges can be scheduled to [...]

By |2020-01-31T23:04:43+00:00January 31st, 2020|Product Update, Uncategorized|

The future of the business is clear: It’s advice, not investing

"The future is life coaching, relationships and comprehensive wealth management, and embracing this new reality is what will drive the future of the business. - Ryan Neal, Investment News" The FA model is undergoing a fundamental shift with financial planning supplanting traditional investment advice. Importantly, this shift has been accompanied by modernized fee structures that [...]

By |2019-12-19T20:58:47+00:00June 30th, 2019|Uncategorized|

Email Is Sooo Yesterday for Many Clients

"Advisors who quickly adapt to a fast-changing communications landscape have a much better chance of keeping clients happy." - David Sterman We agree-- e-mail is so yesterday! Today’s financial advisers must adapt their communication methods to meet their clients where they are.  In addition to email, Knudge can send, in-app messages, push notifications and text [...]

By |2019-12-11T20:24:52+00:00June 20th, 2019|Uncategorized|

2019: The Year of the Resurgence of the Financial Advisor, With Technology’s Help

Excerpt from WealthManagement.com's article on this year's trends in the financial services industry. Expect to see client-advisor relationships change for the better as advisors embrace the basics and continue digitizing manual processes this year. With technology, financial professionals can increase the frequency and quality of client touchpoints, stripping out the manual inefficiencies and becoming [...]

By |2019-12-19T20:29:59+00:00May 17th, 2019|Uncategorized|

The Best Way To Encourage Your Audience To Act

"A nudge is a contextual change to the way a choice is offered while preserving people’s ability to make the decision they want.” Hamid Ghanadan’s December 2018 Forbes article is a worthwhile read on human decision making. We all rely on mental shortcuts to make decisions quickly and efficiently. Over time Knudge will provide advisors [...]

Advice That Actually Sticks with Moira Somers

Financial Advisors As Adherence Partners To Deliver Advice That Actually Sticks with Moira Somers Another great episode of the Financial Advisor Success Podcast Indeed, there is a fine line between nudging and nagging, and advisors walk this line with every client communication.  We’re building Knudge with this balance in mind.  We imagine a world in [...]

The Tipping Point: Will the coming wave of wealth value advice?

Excerpt from Fidelity Investment's report on the coming wave of wealth value advice. Many investors today are seeking different types of relationships with their financial advisors. No group epitomizes this more than Generations X and Y, the “coming wave of wealth,” who generally seek advice relationships that go beyond investment management. They seek relationships that [...]

The Millennial Investor Becomes a Force

Excerpt from "Millennials & Money" part of Accenture's New Face of Wealth Management Series Wealth managers are next up to feel the Millennial headwind. Born 1982 through 1995, this group is entering the investment scene in earnest. The good news is: This scenario brings opportunity for investment firms who can master the hybrid advice mix. [...]

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