About knudge

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So far knudge has created 13 blog entries.

Finding the right nudge for your clients

Advisers are using insights from behavioral economics and social psychology to steer people's decisions in a direction that should benefit them Excerpt from article by Alain Samson and Prasad Ramani originally published in Investment News Client perceptions of a financial adviser's service are ultimately determined by how effectively it delivers to their personal financial objectives or [...]

High End, High Touch And High Tech: The New Buzz In Wealth Management Marketing

Excerpt from article by Liz Fritz Chief Marketing Officer at F2 Strategy Consulting originally published in Forbes Engage with the new Gen C (Generation Connected). Engagement is particularly important in the digital age. It’s not just millennials that are plugged in. You’ll be hard-pressed to find a client who doesn’t have a smartphone. Technology may seem like a [...]

By |2018-10-12T15:23:24+00:00October 4th, 2018|Advisor Insights, Wealth Management|

The Cost-Effective Power Of Psychological Nudges

Excerpt from article by Michael Blanding originally published in Forbes Most governments aren’t subtle when they want citizens to do something. The United States spends close to $1 billion annually on advertising—trying to convince citizens to do everything from taking flu prevention shots to reporting unattended suitcases at the airport. But now agencies are finding that [...]

By |2018-10-12T15:24:17+00:00September 2nd, 2018|Advisor Insights, Nudge Theory|
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