Nudge, nudge, wink, wink…

Dealing Procrastination a Body Blow

Long ago, I wrote my doctoral dissertation on procrastination. (I completed it in record time, too, thank you very much!) As you might imagine, I encountered a few logistical problems while studying procrastinators. After all, these were people with personality traits such as low conscientiousness and a tendency towards impulsivity. Just getting them to show up on time was a major challenge. Getting them to return calls and paperwork was a nightmare. Sound like the sort of thing you might encounter as a financial advisor?

But what started out for me as an incidental nuisance variable – dealing with the inherent unreliability of procrastinators – began to interest me more and more. And what came out of that experience is part of what informs our work at Knudge.

Here’s what emerged from […]

By |October 13th, 2021|Categories: Client Relationship Management|Tags: , |

How often are reminders sent?

Knudge has an advanced reminder algorithm that determines the optimal time to send reminders to clients. Advisors don’t need to worry about scheduling the reminders when they create action items for their clients, but it’s good to know how it all works.

If time allows, Knudge sends three reminders leading up to the due date.

If there is a long span of time between the posted date and the due date, the first reminder could go out as much as a month before the due date but it’s usually one or two weeks before the due date, the second and third reminders are sent closer to the due date.  You can also elect to send an additional notification when the nudge is posted by checking “Send notification on post date” when you create the nudge.

There are many factors that determine when reminders […]

By |September 10th, 2021|Categories: Client Relationship Management|

Dr. Moira Somers joins Knudge as our Behavioral Strategist

“What’s the point of technically proficient advice if the client won’t act on it?”

I “borrowed” this line from Dr. Moira Somers in Sept 2019 at the XYPN Live Conference Tech competition.  We presented and introduced Knudge to the financial planning community on the same day Dr. Somers was giving a keynote address at the conference.  Having been a massive fan of her book “Advice that Sticks”, I thought I could use a distraction from my nerves for my upcoming presentation so I sat in on her keynote.

That line she delivered perfectly summed up why Knudge was created.  So I used the exact line in our presentation (with full credit of course).

Fast forward two years later and I could not be more thrilled to announce that Dr. Somers is joining the Knudge team as our Behavioral Strategist.

You see, my […]

By |July 8th, 2021|Categories: Client Relationship Management|

How to Take the Dread Out of Your To-Do List

As a financial planner, we know that there are a lot of potential barriers to our clients taking the steps required to get (and keep) their financial lives in order

In this guest post, Emily Shull, a Certified Money Coach from Me, Myself and Money addresses some of the emotional barriers we all struggle with in making changes and provides us with tips on how to help address those.

It is part of our job as advisors to facilitate conversations around the emotional barriers Emily outlines below.  It’s also important for us to recognize that sometimes our clients just aren’t ready for all the changes we may want them to make, so we need to hear them and focus on the steps they are ready to take.

Once your clients have committed to making changes, […]

By |February 16th, 2021|Categories: Advisor Insights, Nudge Theory, Uncategorized|

Knudge now integrates with Redtail!

We’re excited to announce a new partnership with Redtail. If you’re not already familiar, Redtail is a cost-effective, feature-rich, customizable, and highly automated CRM. It’s great to partner with another leader in the wealth management technology space.

With this integration Redtail users can easily import their contacts or link existing contacts to avoid duplicate data entry. Click the Redtail branded “Import contacts” button and all of your Redtail contacts will be available to import. Sort by name, email, time created and filter by Redtail contact category to select the right contacts to import. Basic biographical info, phone number, email addresses and household context are imported from Redtail with the click of a button. If a contact already exists in Knudge you can elect to link the matching contacts rather than overwrite the Knudge contact and you can sync […]

By |February 2nd, 2021|Categories: Client Relationship Management, Product Update|

Knudge partners with Wealthbox to help advisors manage their clients’ action items

Go beyond the planning and make sure all the doing gets done

We’re excited to announce a new partnership with Wealthbox.  If you’re not already familiar, Wealthbox is a modern CRM for financial advisors known for its powerful yet simple user-experience for independent advisory firms of all sizes.

With this integration Wealthbox advisors can easily import their contacts into Knudge to avoid duplicate data entry. Contacts will stay linked and Knudge will push back notes to contact records when new nudges are posted or marked complete.

Sign up to the Wealthbox + Knudge webinar to learn more about this new integration.

“We’ve had a great experience working with Wealthbox to build out this integration” says Shaun Erickson, CFP® and Co-Founder of Knudge. He added, “Advisors on the Wealthbox platform can seamlessly connect their CRM to the Knudge app where […]

By |October 20th, 2020|Categories: Client Relationship Management, Product Update|Tags: , , |
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