Nudge, nudge, wink, wink…
Email Is Sooo Yesterday for Many Clients
“Advisors who quickly adapt to a fast-changing communications landscape have a much better chance of keeping clients happy.” – David Sterman
We agree– e-mail is so yesterday! Today’s financial advisers must adapt their communication methods to meet their clients where they are. In addition to email, Knudge can send, in-app messages, push notifications and text alerts. Knudge is designed to help advisors communicate in the modern era.
Single Point Partners’ Seth Corkin is quoted in this article by RIAIntel explaining how Knudge improves advisors’ management of client communications and to-do lists.
2019: The Year of the Resurgence of the Financial Advisor, With Technology’s Help
Excerpt from WealthManagement.com’s article on this year’s trends in the financial services industry.
Expect to see client-advisor relationships change for the better as advisors embrace the basics and continue digitizing manual processes this year.
With technology, financial professionals can increase the frequency and quality of client touchpoints, stripping out the manual inefficiencies and becoming more tailored in their outreach. Less time will be spent manually building individual portfolios and more time will be spent engaging with clients to address relevant market trends, life goals and opportunities.
[2019] underscores a resurgence of the human advisor, thanks to the development of new technologies that enhance rather than replace the human touch.
The Best Way To Encourage Your Audience To Act
“A nudge is a contextual change to the way a choice is offered while preserving people’s ability to make the decision they want.”
Hamid Ghanadan’s December 2018 Forbes article is a worthwhile read on human decision making.
We all rely on mental shortcuts to make decisions quickly and efficiently. Over time Knudge will provide advisors with behavioral insights that can help them help their clients take action. What’s the best timing for communication? Should I email or text? What framing will help create urgency? We aim to help you answer these questions, and automate as much of the follow up process as makes sense.
Advice That Actually Sticks with Moira Somers
Financial Advisors As Adherence Partners To Deliver Advice That Actually Sticks with Moira Somers
Another great episode of the Financial Advisor Success Podcast
Indeed, there is a fine line between nudging and nagging, and advisors walk this line with every client communication. We’re building Knudge with this balance in mind. We imagine a world in which advisor time is spent on the highest value-add activities and communication. Leave the reminders to us!
Listen to the podcast or read the full transcript on the Nerd’s Eye View (Kitces.com)
The Tipping Point: Will the coming wave of wealth value advice?
Excerpt from Fidelity Investment’s report on the coming wave of wealth value advice.
Many investors today are seeking different types of relationships with their financial advisors. No group epitomizes this more than Generations X and Y, the “coming wave of wealth,” who generally seek advice relationships that go beyond investment management. They seek relationships that help them achieve peace of mind and even their life’s purpose, as well as realize financial and investment-related objectives.
Gen X/Y millionaires are one important cohort in this coming wave of wealth. They are highly attractive to most financial advisors due to the assets they’ve already accumulated and are at a critical moment in their lives to engage with financial advisors – due to their age and the complexity of their financial situations.
But, they are also at a tipping […]
The Millennial Investor Becomes a Force
Excerpt from “Millennials & Money” part of Accenture’s New Face of Wealth Management Series
Wealth managers are next up to feel the Millennial headwind. Born 1982 through 1995, this group is entering the investment scene in earnest. The good news is: This scenario brings opportunity for investment firms who can master the hybrid advice mix. Despite their love of all things digital, this tech-savvy group will still require the human touch and nuanced advice a human advisor can give— particularly in more complex investing situations. Combining that with the speed, low cost and mobility of robo-advice would allow firms to best serve Millennials moving forward.
Millennials are, by far, the most digitally savvy investor group overall, according to Accenture’s Wealth in the Digital Age Investor survey.
With their preference for […]