“A nudge is a contextual change to the way a choice is offered while preserving people’s ability to make the decision they want.”
Hamid Ghanadan’s December 2018 Forbes article is a worthwhile read on human decision making.
We all rely on mental shortcuts to make decisions quickly and efficiently. Over time Knudge will provide advisors with behavioral insights that can help them help their clients take action. What’s the best timing for communication? Should I email or text? What framing will help create urgency? We aim to help you answer these questions, and automate as much of the follow up process as makes sense.