"A nudge is a contextual change to the way a choice is offered while preserving people’s ability to make the decision they want.” Hamid Ghanadan’s December 2018 Forbes article is a worthwhile read on human decision making. We all rely on mental shortcuts to make decisions quickly and efficiently. Over time Knudge will provide advisors [...]
Financial Advisors As Adherence Partners To Deliver Advice That Actually Sticks with Moira Somers Another great episode of the Financial Advisor Success Podcast Indeed, there is a fine line between nudging and nagging, and advisors walk this line with every client communication. We’re building Knudge with this balance in mind. We imagine a world in [...]
Excerpt from Fidelity Investment's report on the coming wave of wealth value advice. Many investors today are seeking different types of relationships with their financial advisors. No group epitomizes this more than Generations X and Y, the “coming wave of wealth,” who generally seek advice relationships that go beyond investment management. They seek relationships that [...]
Excerpt from "Millennials & Money" part of Accenture's New Face of Wealth Management Series Wealth managers are next up to feel the Millennial headwind. Born 1982 through 1995, this group is entering the investment scene in earnest. The good news is: This scenario brings opportunity for investment firms who can master the hybrid advice mix. [...]
Advisers are using insights from behavioral economics and social psychology to steer people's decisions in a direction that should benefit them Excerpt from article by Alain Samson and Prasad Ramani originally published in Investment News Client perceptions of a financial adviser's service are ultimately determined by how effectively it delivers to their personal financial objectives or [...]
Excerpt from article by Liz Fritz Chief Marketing Officer at F2 Strategy Consulting originally published in Forbes Engage with the new Gen C (Generation Connected). Engagement is particularly important in the digital age. It’s not just millennials that are plugged in. You’ll be hard-pressed to find a client who doesn’t have a smartphone. Technology may seem like a [...]
Excerpt from article by Michael Blanding originally published in Forbes Most governments aren’t subtle when they want citizens to do something. The United States spends close to $1 billion annually on advertising—trying to convince citizens to do everything from taking flu prevention shots to reporting unattended suitcases at the airport. But now agencies are finding that [...]